A History of Marketing

A History of Marketing

Home
Podcast
About
Tim Calkins: 60 Years Later and 20,000% Pricier... Why Super Bowl Ads Are Still Worth It
Watch now | The Evolution of the Big Game Commercial: Deconstructing the Strategy, Risk, and ROI of the $8 Million Spot
 • Andrew Mitrak
58:36
David Reibstein: Linking Marketing Metrics to Financial Consequences
Watch now | How to Bridge the Gap Between the CMO and the CFO
 • Andrew Mitrak
58:50
Rory Sutherland: 'Capital M' vs. 'small m' Marketing & the Big Mistake the Industry Made
Watch now | From David Ogilvy’s secret life in British Intelligence to reclaiming the 'dark art' of behavioral science.
 • Andrew Mitrak
1:09:33
Philip Kotler: 'The Father of Modern Marketing’ Returns
A full circle moment: Closing out 2025 with Dr. Philip Kotler
 • Andrew Mitrak
40:22
Kevin Lane Keller: The Blueprint for Brand Resonance
Listen now | A rare conversation with the Kotler's "Marketing Management" co-author and the mind behind Customer-Based Brand Equity (CBBE)
 • Andrew Mitrak
44:29
5 Rules of Thumb for Early Career Marketers
Bonus Episode: Adventures in marketing, film, startups, and podcasts; presentation for an 'Essentials of Marketing' course at Syracuse
 • Andrew Mitrak
43:12
Geoffrey Colon: Everything is a Remix, From the First Radio Ad to TikTok
Watch now | The "Disruptive Marketing" author on why marketing history rhymes and how to unlearn the old playbook
 • Andrew Mitrak
51:08
A History of Marketing
A History of Marketing
Explores the evolution of marketing through interviews with top professors, historians, executives, and entrepreneurs.

A History of Marketing

AboutArchiveSitemap
© 2026 Andrew Mitrak · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture