<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://marketinghistory.org/p/byron-sharp-theres-only-one-science</loc><news:news><news:publication><news:name>A History of Marketing</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-07-15T13:55:34+00:00</news:publication_date><news:title>Byron Sharp: “There’s only one science.”</news:title></news:news></url></urlset>