<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://marketinghistory.org/p/nick-asbury-the-case-against-purpose</loc><news:news><news:publication><news:name>A History of Marketing</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-06-11T13:16:13+00:00</news:publication_date><news:title>Nick Asbury: The Case Against “Purpose” - How Good Intentions Made Every Brand the Same</news:title></news:news></url></urlset>