Rory Sutherland: 'Capital M' vs. 'small m…

Jan 15

Watch now | From David Ogilvy’s secret life in British Intelligence to reclaiming the 'dark art' of behavioral science.

3 Comments

Design Execution

You should get Howard Moskowitz while he’s still alive to build on this! Great stuff!

Thanks! I'll look Howard up.

Great to see Rory riffing with ease on so many topics.

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