Gian Fulgoni: 50 Years of Metrics Reshaping Marketing... for Better and for Worse

The Comscore co-founder on the metrics that built the modern industry and the ones that quietly broke it.

May 14 • Andrew Mitrak

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55:08

April 2026

Tod Johnson: The Evolution of Market Research - From Handwritten Diaries to Internet Ratings

50 Years of Market Research, the Myth of Brand Loyalty, and Accidentally Discovering the Internet

Apr 24 • Andrew Mitrak

27:12

April Dunford: Positioning Is Not Branding, And It's Not Just Marketing's Job

The "Obviously Awesome" author shares her how-to manual for positioning.

Apr 2 • Andrew Mitrak

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55:22

March 2026

Peter Van Wijnaerde: Branding, Beauty, & Beheadings - Lessons in “Stopping Power” from Art History

A marketer walks into a museum... and sees PR campaigns everywhere.

Mar 26 • Andrew Mitrak

3

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1:04:23

Scott McDonald: How the Golden Age of Magazines Shaped Brand Marketing

The Advertising Research Foundation's President & CEO shares insights from a career in market research and the publishing industry

Mar 19 • Andrew Mitrak

1

1:03:37

February 2026

Introducing The CMO Game

Play at cmogame.com. It's fun and it's free!

Feb 16 • Andrew Mitrak

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3:12

Tim Calkins: 60 Years Later and 20,000% Pricier... Why Super Bowl Ads Are Still Worth It

Watch now | The Evolution of the Big Game Commercial: Deconstructing the Strategy, Risk, and ROI of the $8 Million Spot

Feb 5 • Andrew Mitrak

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58:36

January 2026

David Reibstein: Linking Marketing Metrics to Financial Consequences

Watch now | How to Bridge the Gap Between the CMO and the CFO

Jan 29 • Andrew Mitrak

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58:50

Rory Sutherland: 'Capital M' vs. 'small m' Marketing & the Big Mistake the Industry Made

Watch now | From David Ogilvy’s secret life in British Intelligence to reclaiming the 'dark art' of behavioral science.

Jan 15 • Andrew Mitrak

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1:09:33

December 2025

Philip Kotler: 'The Father of Modern Marketing’ Returns

A full circle moment: Closing out 2025 with Dr. Philip Kotler

Dec 23, 2025 • Andrew Mitrak

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40:22

Kevin Lane Keller: The Blueprint for Brand Resonance

Listen now | A rare conversation with the Kotler's "Marketing Management" co-author and the mind behind Customer-Based Brand Equity (CBBE)

Dec 18, 2025 • Andrew Mitrak

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44:29

5 Rules of Thumb for Early Career Marketers

Bonus Episode: Adventures in marketing, film, startups, and podcasts; presentation for an 'Essentials of Marketing' course at Syracuse

Dec 14, 2025 • Andrew Mitrak

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43:12