A History of Marketing

A History of Marketing

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February 2025

Dr. V. Kumar: Marketing Research and the Data Revolution
Marketing legend Dr. V. Kumar on the analytics through the ages, Coca-Cola's customer lifetime value, and using data to prove the ROI of marketing
 • 
Andrew Mitrak
40:33
Dr. Jagdish Sheth: Buyer Behavior and the Evolution of Marketing Theory
Marketing legend Dr. Jagdish Sheth on the influence of psychology on marketing, consumer behavior, and schools of marketing thought
 • 
Andrew Mitrak
28:48
Shelley Spector: Early Public Relations & Pioneers Who Shaped the Field
The history of PR, as told by the founder of the Museum of Public Relations. Featuring the stories of Edward Bernays, Doris Fleischman, Ivy Lee, Barbara…
 • 
Andrew Mitrak
48:47
Larry Tye on Edward Bernays: "The Father of Public Relations"
The historic life of Bernays and how "publicity" and "propaganda" became "PR"
 • 
Andrew Mitrak
47:05

January 2025

David Aaker: "The Father of Modern Branding"
Listen now (29 mins) | How the emergence of brand equity "changed everything" in marketing
 • 
Andrew Mitrak
2
28:41
Mark Tungate: Advertising History from Ancient Pompeii to Today
An epic journey through "Adland" and the pioneers who shaped the ad industry
 • 
Andrew Mitrak
43:30
Guy Kawasaki: The Remarkable Rise of Evangelism Marketing
Launching the Macintosh, Apple’s “1984” and “Think Different” campaigns, and the history of marketing evangelism
 • 
Andrew Mitrak
 and 
Guy Kawasaki
34:02
Dr. Philip Kotler: 'The Father of Modern Marketing'
The origins of Marketing, the Four Ps, "Marketing Management," and Beyond.
 • 
Andrew Mitrak
31:14
Introducing: A History of Marketing
A podcast exploring the evolution of marketing through conversations with marketing leaders, professors, authors, and historians.
 • 
Andrew Mitrak
3:25
© 2025 Andrew Mitrak
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