Rory Sutherland: 'Capital M' vs. 'small m' Marketing & the Big Mistake the Industry Made

Watch now | From David Ogilvy’s secret life in British Intelligence to reclaiming the 'dark art' of behavioral science.

Jan 15 • Andrew Mitrak

9

3

1:09:33

December 2025

Philip Kotler: 'The Father of Modern Marketing’ Returns

A full circle moment: Closing out 2025 with Dr. Philip Kotler

Dec 23, 2025 • Andrew Mitrak

2

1

40:22

Kevin Lane Keller: The Blueprint for Brand Resonance

Listen now | A rare conversation with the Kotler's "Marketing Management" co-author and the mind behind Customer-Based Brand Equity (CBBE)

Dec 18, 2025 • Andrew Mitrak

2

1

44:29

5 Rules of Thumb for Early Career Marketers

Bonus Episode: Adventures in marketing, film, startups, and podcasts; presentation for an 'Essentials of Marketing' course at Syracuse

Dec 14, 2025 • Andrew Mitrak

1

43:12

Geoffrey Colon: Everything is a Remix, From the First Radio Ad to TikTok

Watch now | The "Disruptive Marketing" author on why marketing history rhymes and how to unlearn the old playbook

Dec 11, 2025 • Andrew Mitrak

1

51:08

Tracey Panek: Levi's Corporate Historian on Building a Timeless Brand

Mining the Archives for Authentic Storytelling

Dec 4, 2025 • Andrew Mitrak

1

37:32

November 2025

Margaret Getchell: How America’s First Female Retail Executive Built the Macy’s Brand

Watch now | Stephanie Forshee on Rediscovering the Forgotten Marketer Behind a Retail Empire

Nov 25, 2025 • Andrew Mitrak

3

35:17

Jim Spaeth: An Insider’s History of Marketing Mix Modeling

Watch now | Marketing's pivot from "Mad Men" intuition to "Math Men" precision, and the decades-long quest to prove to Finance that marketing actually…

Nov 20, 2025 • Andrew Mitrak

1

1

26:10

David Gluckman: Why the Inventor of Baileys Thinks Market Research is Bullsh*t

Watch now | How an Irish tax holiday + a trip to the supermarket led to a multi-billion bottle brand

Nov 13, 2025 • Andrew Mitrak

43:54

Scott Reames: Nike's First-ever Historian Shares Secrets Behind the Swoosh

Watch now | How a self-taught team of marketers transformed Blue Ribbon Sports into one of the world's most iconic brands.

Nov 5, 2025 • Andrew Mitrak

6

1

1

1:06:45

October 2025

Ken Rufo: We Measure Interaction, Not Persuasion (And Why That's A Problem)

Watch now | A History of Marketing / Episode 36

Oct 24, 2025 • Andrew Mitrak

1

39:49

Jon Miller: Marketo's Cofounder on the Rise & Stagnation of Marketing Automation

What happens when a creator questions his own creation?

Oct 16, 2025 • Andrew Mitrak

1

1

40:09