Tracey Panek: Levi's Corporate Historian on Building a Timeless Brand

Mining the Archives for Authentic Storytelling

Dec 4 • 

Andrew Mitrak

37:32

November 2025

Margaret Getchell: How America’s First Female Retail Executive Built the Macy’s Brand

Watch now | Stephanie Forshee on Rediscovering the Forgotten Marketer Behind a Retail Empire

Nov 25 • 

Andrew Mitrak

2

35:17

Jim Spaeth: An Insider’s History of Marketing Mix Modeling

Watch now | Marketing's pivot from "Mad Men" intuition to "Math Men" precision, and the decades-long quest to prove to Finance that marketing actually…

Nov 20 • 

Andrew Mitrak

1

1

26:10

David Gluckman: Why the Inventor of Baileys Thinks Market Research is Bullsh*t

Watch now | How an Irish tax holiday + a trip to the supermarket led to a multi-billion bottle brand

Nov 13 • 

Andrew Mitrak

43:54

Scott Reames: Nike's First-ever Historian Shares Secrets Behind the Swoosh

Watch now | How a self-taught team of marketers transformed Blue Ribbon Sports into one of the world's most iconic brands.

Nov 5 • 

Andrew Mitrak

5

1

1

1:06:45

October 2025

Ken Rufo: We Measure Interaction, Not Persuasion (And Why That's A Problem)

Watch now | A History of Marketing / Episode 36

Oct 24 • 

Andrew Mitrak

1

39:49

Jon Miller: Marketo's Cofounder on the Rise & Stagnation of Marketing Automation

What happens when a creator questions his own creation?

Oct 16 • 

Andrew Mitrak

1

1

40:09

Kerry Cunningham: The MQL Industrial Complex & Where B2B Marketing Went Wrong

Were the past 20 years of B2B marketing systems built on a misunderstanding of how businesses buy?

Oct 2 • 

Andrew Mitrak

1

1

57:45

September 2025

Russell Belk: The Extended Self and How Marketing Influences Identity

Why we are what we own, how marketing can magnify materialism, and how that's transformed with subscriptions, streaming, and social media.

Sep 18 • 

Andrew Mitrak

1

36:39

Shelley Zalis: The Birth of Online Research

Watch now | The "heartbeat moments" that broke a Hollywood monopoly, revolutionized market research, and launched the largest community of women in…

Sep 10 • 

Andrew Mitrak

50:40

Bob Herbold: Ex-Microsoft COO and Procter & Gamble SVP on Leading Marketing for Two Iconic Brands

Watch now | A History of Marketing / Episode 31

Sep 4 • 

Andrew Mitrak

1

1

48:36

August 2025

“The only honest case study in the history of marketing”

Watch now (19 mins) | Paul Feldwick on Barclaycard’s iconic ads

Aug 24 • 

Andrew Mitrak

18:45