A History of Marketing

A History of Marketing

Home
Podcast
About

April 2025

Gabriele Carboni: The Marketing Book Endorsed by Pope Francis, Italian History, and Impact Marketing
Listen now | From the Renaissance to the Papacy: Exploring Italian Humanism and Marketing
 • 
Andrew Mitrak
41:10
Mark Tadajewski: Myth Busting, Mind Reading, and Rethinking Marketing's Origin Story
Listen now (69 mins) | Did early marketers use telepathy? Exposing marketing’s forgotten psychic past.
 • 
Andrew Mitrak
1
1:09:20
Louis Stern: Marketing Channels, Power, and Conflict
Decoding distribution and understanding how products reach their customers
 • 
Andrew Mitrak
26:31
George Day: Market Driven Strategies, “Where to Play and How to Win.”
How customer-centric, outside-in approaches changed how companies develop marketing strategies.
 • 
Andrew Mitrak
23:11

March 2025

Giana Eckhardt: The Origins of Branding in Imperial China
Challenging the "Industrial Revolution" origin story of modern branding, and exploring the curious trends of conspicuous and inconspicuous consumption.
 • 
Andrew Mitrak
33:31
Sergio Zyman, Part 2: New Coke and "The End of Marketing as We Know It"
Coca-Cola's first CMO shares the inside story of the New Coke launch, the most widely analyzed and debated 77 days in marketing history.
 • 
Andrew Mitrak
36:58
Sergio Zyman, Part 1: “The First Chief Marketing Officer”
How "the marketing mastermind behind 'New Coke'" shook up Coca-Cola and challenged the status quo of marketing and advertising.
 • 
Andrew Mitrak
40:59
Dr. Robert Cialdini: “The Godfather of Influence” on the Seven Principles of Persuasion in Marketing
A deep dive on what the psychology of persuasion means for marketers, with case studies on Coca-Cola, Bose, Berkshire Hathaway, and more.
 • 
Andrew Mitrak
52:47

February 2025

© 2025 Andrew Mitrak
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture