A History of Marketing

A History of Marketing

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Ian Leslie: The Beatles' Marketing Genius
Watch now | The author of "John & Paul," the new bestselling biography, discusses the business and branding innovations of the Beatles.
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Andrew Mitrak
53:24
Rachel Kennedy: The Legacy and Impact of The Ehrenberg-Bass Institute
Watch now | What evidence-based marketing research reveals about how brands grow.
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Andrew Mitrak
48:10
Richard S. Tedlow: The Story of Mass Marketing in America
Watch now | The Harvard Professor Emeritus shares how marketing shaped a nation, from fragmentation in the 1800s to hyper-segmentation in the present.
 • 
Andrew Mitrak
 and 
Richard S. Tedlow
58:32

May 2025

Laura Ries: Pioneers of Positioning and the Immutable Laws of Branding
Watch now | Unpacking 50 Years of Marketing Strategy from a Father/Daughter Dynasty
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Andrew Mitrak
54:46
Nino Carvalho: More Marketing, Less Guru
A History of Marketing Podcast | The Lusosphere's Marketing History and Why the Past Matters
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Andrew Mitrak
2
1:13:12
I could use your advice...
Listener survey + podcast recommendations for you
 • 
Andrew Mitrak
2
Reflections and Lessons from the first months of ‘A History of Marketing’
Listen now | A behind-the-scenes look at the podcast and a preview of what's to come.
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Andrew Mitrak
37:18
T. Bettina Cornwell: The World of Sports Endorsements and Sponsorship-Linked Marketing
Listen now | Analyzing how brands leverage sports and measure the impact of sponsorships
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Andrew Mitrak
31:21

April 2025

Gabriele Carboni: The Marketing Book Endorsed by Pope Francis, Italian History, and Impact Marketing
Listen now | From the Renaissance to the Papacy: Exploring Italian Humanism and Marketing
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Andrew Mitrak
41:10
Mark Tadajewski: Myth Busting, Mind Reading, and Rethinking Marketing's Origin Story
Listen now (69 mins) | Did early marketers use telepathy? Exposing marketing’s forgotten psychic past.
 • 
Andrew Mitrak
1
1:09:20
Louis Stern: Marketing Channels, Power, and Conflict
Decoding distribution and understanding how products reach their customers
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Andrew Mitrak
26:31
George Day: Market Driven Strategies, “Where to Play and How to Win.”
How customer-centric, outside-in approaches changed how companies develop marketing strategies.
 • 
Andrew Mitrak
23:11
© 2025 Andrew Mitrak
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