A History of Marketing

A History of Marketing

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“The only honest case study in the history of marketing”
Watch now (19 mins) | Paul Feldwick on Barclaycard’s iconic ads
 • 
Andrew Mitrak
18:45
Paul Feldwick: Deconstructing the Myths of Advertising
Watch now | Rediscovering the Lost Art of Showmanship & Why Brands Should Aim for Fame
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Andrew Mitrak
1:00:46
Waldemar Pförtsch: B2B Marketing & Ingredient Branding
Watch now | From Cold War Berlin to "Intel Inside": A look at the behind-the-scenes strategies of industrial marketing.
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Andrew Mitrak
38:45
Prof. Jonathan A.J. Wilson: Beats, Brands, and Belief - Lessons from Music & Islamic Marketing
Watch now | A History of Marketing / Episode 28
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Andrew Mitrak
57:23

July 2025

Jean Kilbourne: "Killing Us Softly" & Pioneering Feminist Advertising Criticism
Watch now | Exploring Objectification, Manufactured Needs, and the Ethics of Influence
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Andrew Mitrak
47:52
Rob Salkowitz: Comic-Con & the Incredible Intersection of Comics and Marketing
Watch now | How a Niche Subculture Became a Global Marketing Machine
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Andrew Mitrak
55:32
Wroe Alderson: The Forgotten Father of Modern Marketing?
Watch now (47 mins) | A special documentary episode featuring interviews with professors Ben Wooliscroft, Stan Shapiro, and Evan Alderson.
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Andrew Mitrak
2
46:47
David Aaker: "The Father of Modern Branding" Returns
Watch now | A deep dive into Aaker's evolved models, updated case studies, and the playbook for building a brand that lasts.
 • 
Andrew Mitrak
45:41

June 2025

Bill Moult: The Marketing Science Institute & Connecting Research to Results
Watch now | How marketing research and the science of forecasting transformed new product launches for brands like P&G
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Andrew Mitrak
2
54:00
Ian Leslie: The Beatles' Marketing Genius
Watch now | The author of "John & Paul," the new bestselling biography, discusses the business and branding innovations of the Beatles.
 • 
Andrew Mitrak
53:24
Rachel Kennedy: The Legacy and Impact of The Ehrenberg-Bass Institute
Watch now | What evidence-based marketing research reveals about how brands grow.
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Andrew Mitrak
48:10
Richard S. Tedlow: The Story of Mass Marketing in America
Watch now | The Harvard Professor Emeritus shares how marketing shaped a nation, from fragmentation in the 1800s to hyper-segmentation in the present.
 • 
Andrew Mitrak
 and 
Richard S. Tedlow
58:32
© 2025 Andrew Mitrak
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