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Shelley Zalis: The Birth of Online Research
Watch now | The "heartbeat moments" that broke a Hollywood monopoly, revolutionized market research, and launched the largest community of women in…
Sep 10
•
Andrew Mitrak
50:40
Bob Herbold: Ex-Microsoft COO and Procter & Gamble SVP on Leading Marketing for Two Iconic Brands
Watch now | A History of Marketing / Episode 31
Sep 4
•
Andrew Mitrak
1
48:36
August 2025
“The only honest case study in the history of marketing”
Watch now (19 mins) | Paul Feldwick on Barclaycard’s iconic ads
Aug 24
•
Andrew Mitrak
18:45
Paul Feldwick: Deconstructing the Myths of Advertising
Watch now | Rediscovering the Lost Art of Showmanship & Why Brands Should Aim for Fame
Aug 21
•
Andrew Mitrak
2
1:00:46
Waldemar Pförtsch: B2B Marketing & Ingredient Branding
Watch now | From Cold War Berlin to "Intel Inside": A look at the behind-the-scenes strategies of industrial marketing.
Aug 14
•
Andrew Mitrak
1
38:45
Prof. Jonathan A.J. Wilson: Beats, Brands, and Belief - Lessons from Music & Islamic Marketing
Watch now | A History of Marketing / Episode 28
Aug 7
•
Andrew Mitrak
57:23
July 2025
Jean Kilbourne: "Killing Us Softly" & Pioneering Feminist Advertising Criticism
Watch now | Exploring Objectification, Manufactured Needs, and the Ethics of Influence
Jul 31
•
Andrew Mitrak
47:52
Rob Salkowitz: Comic-Con & the Incredible Intersection of Comics and Marketing
Watch now | How a Niche Subculture Became a Global Marketing Machine
Jul 24
•
Andrew Mitrak
3
55:32
Wroe Alderson: The Forgotten Father of Modern Marketing?
Watch now (47 mins) | A special documentary episode featuring interviews with professors Ben Wooliscroft, Stan Shapiro, and Evan Alderson.
Jul 10
•
Andrew Mitrak
2
2
46:47
David Aaker: "The Father of Modern Branding" Returns
Watch now | A deep dive into Aaker's evolved models, updated case studies, and the playbook for building a brand that lasts.
Jul 3
•
Andrew Mitrak
45:41
June 2025
Bill Moult: The Marketing Science Institute & Connecting Research to Results
Watch now | How marketing research and the science of forecasting transformed new product launches for brands like P&G
Jun 26
•
Andrew Mitrak
2
54:00
Ian Leslie: The Beatles' Marketing Genius
Watch now | The author of "John & Paul," the new bestselling biography, discusses the business and branding innovations of the Beatles.
Jun 18
•
Andrew Mitrak
53:24
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